What is SEM (Search Engine Marketing)?
Search Engine Marketing is a form of Internet Marketing that consists in promoting a website traffic and visibility in search engine results by using paid placement (pay per click advertising), contextual advertising (targeted advertising) or paid inclusion (paid fee to include a website address).
What is Google Adwords?
Google Adwords is probably the most famous and successful Pay-Per-Click (PPC) and site-targeted online advertising tool in the world for text and banner ads.
Google Adwords consists on a program where you may create your own ads and choose relevant keywords to list your website to potential customers that are looking for your type of products or services.
Why do I need Google AdWords?
The benefits/advantages of Google Adwords are huge, but we short listed some of them here:
- Reach people looking for your product or service
- You can visitors in 110+ countries
- Fully control your ad budget
- Easily create and edit your ads
- See your ads on Google within minutes after creating them
- 24/7 access to detailed performance reports
- Track the effectiveness of your ad campaigns
